Amazon's first electric car, can it compete with Tesla in the future?

In the field of pure electric vehicles, Tesla is an absolute internet celebrity, occupying almost all the news headlines.

However, this situation is about to change, because another technology giant who is good at subversion has entered the game.

Amazon released their first purely electric truck.

You may be surprised, how can e-commerce giants build cars without saying a word? Of course, this electric truck was not designed and manufactured by Amazon itself, but was a product of Rivian, an electric car internet celebrity company they invested heavily in.

Speaking of Rivian, this is one of the few companies in the electric vehicle industry that can survive Tesla's shadow and occasionally show a sense of existence.

Unlike Tesla, which started with electric sports cars and sedans, Rivian's first electric cars were pickups and SUVs.

The coexistence of design sense and practicality of the main feature allowed Rivian, who had developed a different approach, to successfully avoid Tesla's edge and attracted the attention of the big money owner-Amazon.

In 2019, Amazon led Rivian's latest round of US$700 million investment and became one of the company's largest shareholders. At the same time, Amazon announced plans to purchase 100,000 electric trucks from Rivian for Prime's door-to-door delivery.

And the Amazon electric truck designed by Rivian can also be said to live up to expectations-the whole car not only looks full of sense of science and technology, but is actually a combination of various black technologies.

More importantly, Rivian has given full play to the strengths of its own design, and designed this futuristic electric truck to be very eye-catching, even a bit dull, and its aesthetics are several roads away from Cyber Truck.

It is estimated that after it hits the road, people who see it can't help but take a few more glances at the Amazon logo on the car body.